Hello and welcome!
thank you for giving me the chance to introduce myself.
It wasn’t until after I had sold my business that I realised just how much money I left on the table… If I knew then what I know now, I would have tripled my outcome, but no one was teaching this at the time. With hindsight, had I focused on a different set of priorities at the time I would have achieved far more in my business, in a fraction of the time.
By chance, I came across investors, consultants and high net worth individuals who were buying businesses and intrigued to learn more I asked why they were doing this and what they hoped to gain and bizarrely they could not tell, they refused to tell me! I kept trying but they were resolute in their decision. Their behaviour made the topic all the more intriguing to me. What is the big secret? And why does nobody want to share?
I was so intrigued, I decided to write a book and began to formally investigate and learn about selling companies and the people who like to buy them, for my book. I had to re-approach some of my old contacts and to my surprise they wanted to help me develop the my book, so they began to share concepts and best practices with me. What they shared was quite mind-blowing, I was glad I had developed the relationships with them over the years and that they were entrusting me with such invaluable tips and advice.
Over time, I got the chance to work with these individuals, and to interviews some of them, and I had an epiphany…
Working IN your business is focusing on creating Income
Working ON your business which is focusing on creating an Investment.
· Income-focused activities tend to be short-term, such as attracting more clients, generating more revenue, etc.
· Investment-focused activities, by contrast, are not spending the time earning income, but rather are investing the time to increase the value. Money eventually comes from the increased value, but it is usually in much greater sums… that’s what I call Ultimate Pay Days.
These ultimate pay days are so huge and so life-changing that some people can retire and never need to work again. What I noticed with my new high net worth friends is that they were not creating one ultimate pay day at the end of their careers, but instead they were creating several of these throughout their careers. Their philosophy was “why wait 50 years to do this, when you can do this every 5 years?” Wow! What I learned from them can be described as the art and the science of creating multiple ultimate pay days and this is what this book is all about.
I call it the art and science because what I learned requires incorporating a different mindset and a different focus to what most business owners are used to, plus there are specific structured business-building and value-creating methodologies that are employed in this process to create the desired outcome.
If you too would like to have these tools and methodologies in your arsenal, then book a call and we can see, you want and need my service.